Which of the following statements about non-price competition is most accurate?

Question

Quizplus · Accepted Answer

Marketers often rely on non-price differences in their competitive strategy because price changes are easily matched. Non-price competition allows firms to differentiate their products or services in ways that are not easily matched by competitors, such as product features, customer service, and brand image. The Internet has not made non-price competition less important, as these factors continue to be important to consumers when making purchasing decisions. Non-price competition is also important to both small and large firms, as it allows them to compete in their respective markets. However, it is true that non-price competition supplements price competition and is not a substitute for it, as customers will ultimately consider both factors when making a purchasing decision.

Which of the Following Statements About Non-Price Competition Is Most