Patrick Bolger is convinced that his product idea has tremendous potential.He has decided to produce the product himself,but plans to use other firms who specialize in storing and transporting the product to help him move the product along its path to the final consumer.These specialists Patrick uses will be part of his product's:

Question

Quizplus · Accepted Answer

Patrick Bolger is using other firms to store and transport his product to the final consumer, indicating that he is using a channel of distribution. A channel of distribution refers to the path that goods and services take from the producer to the final consumer, which typically involves various intermediaries such as wholesalers, retailers, and transportation companies.

Patrick Bolger Is Convinced That His Product Idea Has Tremendous