Buck Quarles is the publisher of "Sleez Magazine",which is a sex-oriented publication with a seedy reputation.Recently,many communities have attempted to ban "Sleez Magazine" from book stores,convenience stores and news stands because of its lewd and unsavoury content.Buck is very concerned by this trend,because he believes that his publication,like most magazines,needs ____________ distribution in order to succeed.

Question

Quizplus · Accepted Answer

Intensive distribution means that the product is made available in as many outlets as possible, which is what Buck needs to ensure the success of "Sleez Magazine." Selective and exclusive distribution both imply limiting the number of outlets where the magazine is available, while exhaustive distribution would mean reaching every possible outlet, which may not be feasible for the niche market that "Sleez Magazine" caters to.

Buck Quarles Is the Publisher of "Sleez Magazine",which Is a Sex-Oriented