_________ refers to any paid,non-personal message communicated through various media by organizations who are in some way identified in the message.

Question

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Advertising specifically refers to paid, non-personal messages communicated by organizations through various media, while publicity refers to non-paid, typically earned media coverage. Promotion is a broader term that can refer to various marketing tactics, of which advertising may be one. Public relations also involves communication and promotion, but focuses more on building relationships and managing the public perception of an organization.

_________ Refers to Any Paid,non-Personal Message Communicated Through Various Media