A(n)________ combines all the promotional tools employed by a firm into one comprehensive and unified promotional strategy.

Question

Quizplus · Accepted Answer

The term that best fits the given definition is "integrated marketing communication system." This is a strategic approach in which all marketing communications and promotional tools - advertising, personal selling, sales promotion, public relations, direct marketing - are integrated and coordinated in order to promote a consistent message and maximize the impact of the marketing efforts. Options A, C, and D are not accurate terms to describe this concept.

A(n)________ Combines All the Promotional Tools Employed by a Firm