The first step in the marketing research process is to collect relevant data.
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Q48: Unlike advertising, which is part of the
Q49: Promotion includes personal selling, publicity, and word-of-mouth
Q50: The last step in the marketing process
Q51: Effective marketing research involves listening to customers,
Q52: Marketing involves developing and promoting a firm's
Q54: Marketers use very detailed surveys to gather
Q55: The most important component of the marketing
Q56: Secondary data should be gathered first because
Q57: Secondary data consists of information that has
Q58: Marketing is a limited activity, performed when
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