Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.

Name: Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketers often do look at secondary data first, but not because it is more accurate and relevant. The main advantage of secondary data is that it is already published and is less expensive than primary data.

Marketing Research Usually Begins with Secondary Data Because It Is