Relationship marketing moves away from mass production and toward custom-made goods and services.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers to foster customer loyalty and retention. This is often achieved through personalized and customized goods and services that meet the specific needs and preferences of each individual customer. Mass production, on the other hand, is geared towards producing large quantities of standardized products to meet the needs of a wide range of customers.

Relationship Marketing Moves Away from Mass Production and Toward Custom-Made