A firm's marketing mix refers to the combination of

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Quizplus · Accepted Answer

A firm's marketing mix refers to the strategies it employs in terms of product, price, place, and promotion to appeal to its target market. It is not just about the goods being offered or the advertising media being utilized, but rather the overall approach to marketing. Option D is incorrect because while people may be involved in making marketing decisions, the marketing mix refers to the overall strategy and not just the individuals involved.

A Firm's Marketing Mix Refers to the Combination of