Keith has been hired as a marketing manager for a textbook publishing company.His primary responsibilities most likely include:

Question

Quizplus · Accepted Answer

As a marketing manager, Keith's primary responsibility would be to determine the appropriate pricing and promotional strategies for the company's textbooks in order to increase sales and revenue. Establishing inventory control methods and ensuring production schedules are met are more likely the responsibility of a production or operations manager. Preparing job descriptions and job specifications for executives would fall under the purview of HR.

Keith Has Been Hired as a Marketing Manager for a Textbook