________ is the process of identifying factors that can affect marketing success.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of researching and analyzing the external factors that can impact a company's marketing strategy, such as economic trends, competition, and technology changes. This helps marketers to stay aware of their surroundings and adapt their approach accordingly for maximum success. Target marketing, niche marketing, and segmentation analysis are all related to understanding the customer base and tailoring marketing efforts to specific groups, but they do not involve the broader environmental analysis that is covered by environmental scanning.

________ Is the Process of Identifying Factors That Can Affect