A firm that uses ________ segmentation divides a market into groups based on values, attitudes, or interests.

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on psychological and lifestyle characteristics of consumers. It involves dividing the market into segments based on values, attitudes, personalities, interests, and lifestyles. This type of segmentation is useful for identifying consumer behavior patterns and developing marketing strategies based on their preferences and motivations. Options A, B, and D are not the correct answers because demographic segmentation is based on age, gender, income, and other demographic factors, benefit segmentation focuses on the benefits that consumers seek, and normative segmentation involves dividing markets based on shared cultural values and beliefs.

A Firm That Uses ________ Segmentation Divides a Market into Groups