Marco is a marketing manager for Securities Services. He has been looking at a variety of factors, such as technological, sociocultural, and economic trends as well as competitive conditions. Marco is confident that these factors will impact Securities' future marketing success. What are his efforts an example of?

Question

Quizplus · Accepted Answer

Environmental scanning is the process of identifying factors that can affect marketing success. These factors would include global, technological, social, competitive, and economic elements of the firm's business environment.

Marco Is a Marketing Manager for Securities Services