A firm that uses ________ segmentation divides a market into groups based on life stage, race, or profession.

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Demographic segmentation is the process of dividing a market into smaller groups based on criteria such as age, gender, income, education, family size, and ethnicity/race. This allows companies to tailor their marketing efforts towards the specific needs and preferences of different demographic groups.

A Firm That Uses ________ Segmentation Divides a Market into Groups