The first step in the marketing research process is to

Name: The first step in the marketing research process is to
Brand: Quizplus
Rating: 4.9 (48 reviews)

Question

Quizplus · Accepted Answer

Defining the problem and determining the present situation is the first step in the marketing research process. This involves clearly identifying and understanding the problem or issue that needs to be addressed, and gathering information about the current state of affairs. Only after this step is completed can data be collected and analyzed in a meaningful way.

The First Step in the Marketing Research Process Is to