A firm gathers ________ data by conducting surveys, interviewing customers, or mailing out questionnaires.

Question

Quizplus · Accepted Answer

Primary data is data that is collected directly from the source. Surveys, interviews, and questionnaires are all examples of primary data collection methods. Secondary data, on the other hand, is data that is collected by someone else and made available for use by others. Non-referenced and unbiased are not relevant terms for describing data collection methods.

A Firm Gathers ________ Data by Conducting Surveys, Interviewing Customers