Martinez is a marketing manager for Friendly Financial Services.He has been looking at a variety of factors,such as technological,socio-cultural and economic trends as well as competitive conditions.Martinez is confident that these factors will impact Friendly's future marketing success.His efforts are an example of:

Question

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Martinez's efforts to look at various factors like technological, socio-cultural and economic trends, and competitive conditions indicate that he is conducting environmental scanning. This is a process of continuously monitoring and analyzing external factors and their potential impact on an organization's marketing success.

Martinez Is a Marketing Manager for Friendly Financial Services