All-Star Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. All-Star's approach is an example of:

Question

Quizplus · Accepted Answer

All-Star Collectibles is using niche marketing by targeting a specific segment of the market, high-income buyers of unique collectible items. They are focusing their efforts on serving this group with premium products and superior customer service.

All-Star Collectibles Focuses Its Marketing Efforts on High-Income Buyers of Unique