In an effort to increase customer loyalty,management at Phat International has worked to create a personal dialogue with their customers.This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale.Phat International's new strategy illustrates:

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Phat International's new strategy focuses on building and maintaining relationships with customers, which is the hallmark of relationship marketing. This approach emphasizes the importance of understanding individual customer needs and providing personalized service to meet those needs, leading to increased customer loyalty.

In an Effort to Increase Customer Loyalty,management at Phat International