The Internet raises the bargaining power of customers by
A) creating new opportunities for building loyal customer bases.
B) making more products available.
C) making information available to everyone.
D) lowering transaction costs.

Question

Quizplus · Accepted Answer

The Internet increases the bargaining power of customers by providing them with access to a wealth of information, allowing them to compare products, prices, and reviews easily.

The Internet Raises the Bargaining Power of Customers by