The primary activities of a firm include
A) inbound logistics, operations, outbound logistics, sales and marketing, and service.
B) inbound logistics, operations, outbound logistics, technology, and service.
C) procurement, inbound logistics, operations, technology, and outbound logistics.
D) procurement, operations, technology, sales and marketing, and services.

Question

Quizplus · Accepted Answer

The primary activities of a firm according to Porter's value chain model are inbound logistics, operations, outbound logistics, sales and marketing, and service. These activities are essential for creating value for customers and generating a profit for the company. Option B includes technology as a primary activity, which is an enabling activity that supports the primary activities. Option C includes procurement as a primary activity, which is a support activity that provides the resources needed for the primary activities. Option D includes sales and marketing and services as primary activities, which are part of the five primary activities listed in option A.

The Primary Activities of a Firm Include