An example of a business using information systems for customer and supplier intimacy is
A) Wal-Mart's RetailLink system.
B) the Mandarin Oriental hotel's customer-preference tracking system.
C) Verizon's Web-based digital dashboard.
D) Apple Inc.'s iPod.

Question

Quizplus · Accepted Answer

The Mandarin Oriental hotel's customer-preference tracking system is an example of a business using information systems for customer and supplier intimacy. This system allows the hotel to track the preferences of its guests and use this information to provide them with personalized service.

An Example of a Business Using Information Systems for Customer