Match the term with its definition. Not all terms will be used.
-New market information that is gathered by the firm conducint the research.
A) marketing research
B) market segmentatoin
C) multi-segment strategy
D) primary data
E) production-oriented philosophy
F) sales forecast
G) sales-oriented philosophy
H) secondary data
Correct Answer:
Verified
Q104: Match the term with its definition.Not all
Q106: Match:
a.actual product/service
b.augmented product/service
c.benefit variables
d.breakdown process
e.buildup process
f.core product/service
g.customer-oriented
Q107: Match the term with its definition.
-The fundamental
Q108: Match the term with its definition.
-Specific characteristics
Q112: Match the term with its definition.Not all
Q113: Match the term with its definition.
-The process
Q113: Match the term with its definition. Not
Q120: What are some of the guidelines that
Q122: What techniques used in collecting primary data?
Q132: Match the term with its definition.Not all
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