Tanya would like to gain market share rapidly so she has priced her product at a lower than normal, long-range market price. Which strategy is Tanya using?

Question

Quizplus · Accepted Answer

Tanya is using penetration pricing, which involves setting a low price initially to gain market share rapidly. This strategy is commonly used by businesses entering a new market, or those wishing to attract price-sensitive customers.

Tanya Would Like to Gain Market Share Rapidly So She