Small businesses must strive to understand post-purchase dissonance among their customers and to manage it effectively.
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Q3: Customer relationship management means different things to
Q4: Evoked sets are features or characteristics of
Q5: Customer service issues are always identified through
Q6: A consumer's recognition of a problem can
Q7: Addressing a customer by name typically means
Q9: Only three classes of needs-social, psychological, and
Q10: Post-purchase dissonance and consumer complaints are both
Q11: In the information search and evaluation stage,
Q12: There must be a company-wide commitment to
Q13: It is important to keep in touch
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