As an owner of a floral design business, Tim's highest priority for the florist's CRM program should be
A) marketing efforts to bring in customers who haven't bought flowers recently.
B) finding the right computer software for an online floral ordering program.
C) determining if existing customers are satisfied with past floral arrangements.
D) identifying how often customers will purchase flowers.

Question

Quizplus · Accepted Answer

As an owner of a floral design business, the highest priority for the florist's CRM program should be determining if existing customers are satisfied with past floral arrangements. This helps retain customers and ensure they return for future business. While marketing efforts and online ordering may be important, customer satisfaction should come first. Identifying how often customers purchase flowers is important, but satisfaction should be measured first.

As an Owner of a Floral Design Business, Tim's Highest