A master frame is
A)the frame that is at the center of a movement.
B)an overarching orientation that is easily adapted to help in framing many different issues.
C)the most dominant claim in any given era.
D)a claim that is so powerfully persuasive that countermovements almost always fail.
E)c and d only

Question

Quizplus · Accepted Answer

A master frame is an overarching orientation that is easily adapted to help in framing many different issues. It may be used to create a shared understanding of a broad range of issues and act as a foundation for social movements.

A Master Frame Is