In groups, people often pay attention to what other group members think about an issue and then base their own beliefs on the direction they think the group as a whole is taking. This phenomenon is explained by:

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This phenomenon is known as social comparison theory, which suggests that people evaluate their own beliefs, attitudes, and abilities by comparing them to those of others. This comparison leads to conformity, where people adjust their beliefs to fit with those of the group in order to gain social approval or avoid social rejection.

In Groups, People Often Pay Attention to What Other Group