Shivani likes to shop online. Yesterday she put some items in her online shopping cart, but didn't buy them. Today some of the items are gone because, according to the website, they have sold out. This convinces Shivani to quickly buy the rest of the items in her cart. Shivani was affected by:

Question

Quizplus · Accepted Answer

Shivani was affected by the principle of scarcity, as the website informed her that some of the items in her cart had sold out. This created a sense of urgency and scarcity, making her more likely to quickly purchase the remaining items in her cart.

Shivani Likes to Shop Online