The phenomenon whereby people reduce dissonance by convincing themselves that what they suffered for is actually quite valuable is referred to as _____.

Question

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Effort justification refers to the tendency for people to reduce dissonance by convincing themselves that what they suffered for is actually quite valuable. This can happen when people put a lot of effort into something and then feel cognitive dissonance if they don't see the expected results.

The Phenomenon Whereby People Reduce Dissonance by Convincing Themselves That