A(n) _____ occurs when a primed schema changes a person's thinking in the direction of that schema, whereas a(n) _____ occurs when a primed schema changes a person's thinking in the opposite direction of that schema.

Question

Quizplus · Accepted Answer

The terms "assimilation effect" and "contrast effect" refer specifically to the direction in which a primed schema influences a person's thinking. Assimilation occurs when the primed schema leads a person to think in the same direction as the schema, while contrast occurs when the primed schema leads a person to think in the opposite direction of the schema. Meanwhile, "subliminal prime" and "supraliminal prime" refer to the level of conscious awareness a person has of the priming information. While these concepts are related, they are not interchangeable with assimilation and contrast effects.

A(n) _____ Occurs When a Primed Schema Changes a Person's