George Ritzer argues that ultimately globalization equates to nothing.

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George Ritzer does not argue that globalization equates to nothing; rather, he is known for his work on the McDonaldization thesis, which discusses how the principles of the fast food industry, such as efficiency, calculability, predictability, and control, have come to dominate more sectors of society and the world, a process that is closely related to globalization.

George Ritzer Argues That Ultimately Globalization Equates to Nothing