When using business-level and corporate-level cooperative strategies, a firm's primary intent is to develop strategic alliances that

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The primary intent of using business-level and corporate-level cooperative strategies is to create a competitive advantage. These strategies involve collaborating with other firms to achieve mutual benefits, such as access to new markets or technologies, cost-sharing, and knowledge sharing. By working together, the firms involved can create a stronger position in the marketplace and differentiate themselves from competitors. Therefore, the primary intent is to create a competitive advantage.

When Using Business-Level and Corporate-Level Cooperative Strategies, a Firm's Primary