Kodak has partnered with competitor Xerox. Kodak supplies the controllers that Xerox uses in its iGen3 digital presses. Which of the following is correct about this relationship?

Question

Quizplus · Accepted Answer

This is a nonequity strategic alliance because Kodak is supplying a component that Xerox needs for its digital presses, but the two companies remain separate entities. Kodak is leveraging its unique capabilities in creating the controllers, while Xerox benefits from utilizing them in its own products. There is no joint venture or new company created, and there is no evidence of collusion between the companies.

Kodak Has Partnered with Competitor Xerox