The primary rational for a small firm to utilize exporting as a way of entering international markets is the potential for high rates of return.
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Q22: When a firm establishes its first overseas
Q22: A company that chooses a truly global
Q29: Because of the lack of protection of
Q29: Research has shown international diversification leads to
Q32: Exporting and licensing are the most appropriate
Q40: A transnational strategy is difficult to achieve
Q43: Although licensing is the least costly method
Q50: While there are multiple means of entering
Q52: The chief risks in the international environment
Q75: As a general rule of thumb, if
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