The difference between a straight re-buy and a modified re-buy is that in a straight re-buy the customer does not solicit information from other vendors or products.

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In a straight re-buy, the customer simply buys the same product or service from the same supplier without seeking information from other vendors or considering other options. In a modified re-buy, on the other hand, the customer may seek information from other vendors or products before making a decision.

The Difference Between a Straight Re-Buy and a Modified Re-Buy