Buyers are less concerned with risk than with money when they make purchase decisions.

Question

Quizplus · Accepted Answer

This statement is false. Buyers may be concerned with both risk and money when making purchase decisions. It ultimately depends on the individual buyer and the type of product or service being purchased. Some buyers may be willing to take on more risk in exchange for a lower price, while others may prioritize minimizing risk even if it means spending more money.

Buyers Are Less Concerned with Risk Than with Money When