The sales force will be more likely to be successful when the company's corporate culture and marketing strategy are:
A)divergent
B)standards-based
C)sales oriented
D)product-oriented
E)aligned

Question

Quizplus · Accepted Answer

When the company's corporate culture and marketing strategy are aligned, the sales force is better able to understand and promote the company's goals and objectives. This leads to a more cohesive approach to sales and ultimately leads to more successful outcomes. If the culture and strategy are divergent, the sales force may be confused about how to approach potential customers or may not fully understand the company's goals. A standards-based approach may not provide enough flexibility for the sales force to adapt to individual customers' needs. A sales-oriented or product-oriented approach may be too narrow in focus and not take into account the broader goals of the company.

The Sales Force Will Be More Likely to Be Successful