When firms align their internal cultures with a strong external market strategy this creates:
A)competitive advantage and higher levels of financial performance
B)insular thinking and competition
C)high levels of cohesion and unhealthy promotion practices
D)results orientation and risk aversion
E)orientation toward excellence and resistance to change

Question

Quizplus · Accepted Answer

Aligning internal culture with a strong external market strategy is a key driver of competitive advantage and higher levels of financial performance. This creates a cohesive team that is focused on achieving results and is able to adapt to changing market conditions. Insular thinking, unhealthy promotion practices, resistance to change and risk aversion can all be counterproductive to achieving business success. Orientation towards excellence is desirable, but it needs to be coupled with a willingness to adapt and embrace change.

When Firms Align Their Internal Cultures with a Strong External