The four-factor model is a simple and elegant way to get a snapshot of:
A)how the relationship between input measures and output measures works
B)the total activity of the sales force
C)two important input activities and how they interact with two important output activities
D)four measures with no correlation to each other
E)a sales rep's failures

Question

Quizplus · Accepted Answer

The four-factor model is designed to give insight into two important input activities (salesperson effort and skill) and how they interact with two important output activities (sales volume and profitability). Therefore, option C is the correct answer. The other options do not accurately represent the purpose or function of the four-factor model.

The Four-Factor Model Is a Simple and Elegant Way to Get