A sales force composite forecast may be extremely accurate:
A)in the short term and the long term
B)in the short term,but not the long term
C)in the long term,but not the short term
D)only if it is made by sales managers,not salespeople
E)as an internal measure only

Question

Quizplus · Accepted Answer

A sales force composite forecast relies on the input of salespeople who are providing their sales estimates. Salespeople may have good short-term visibility into their upcoming sales, but as time goes on, the accuracy of their estimates can decrease due to changes in the market, customer behavior, or internal factors within the company. Therefore, while the sales force composite forecast may be accurate in the short term, it may not be as accurate in the long term.

A Sales Force Composite Forecast May Be Extremely Accurate