Sales promotion should always comprise all the promotional efforts of a small business.

Question

Quizplus · Accepted Answer

While sales promotion can be an important part of a small business's promotional strategy, it should not be the only focus. Other elements of promotion, such as advertising, personal selling, and public relations, should also be considered and included as appropriate. A well-rounded promotional mix can help a small business reach its target audience, build brand awareness, and ultimately drive sales.

Sales Promotion Should Always Comprise All the Promotional Efforts of a Small