Promotional funds are determined according to past experience in what area?
A) spending as much as the competition
B) what can be spared
C) percentage of sales
D) forecast industry standard

Question

Quizplus · Accepted Answer

Promotional funds are typically determined based on a percentage of sales. This ensures that the company is allocating an appropriate amount based on its performance and revenue. Spending as much as the competition or what can be spared are not effective ways to determine promotional funds, as they do not necessarily take into account the company's actual needs and resources. Forecast industry standard may provide some guidance, but it may not be directly applicable to the company's specific situation.

Promotional Funds Are Determined According to Past Experience in What