What should the customer profile in a market analysis include?

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Quizplus · Accepted Answer

The customer profile in a market analysis should include marketing research information such as demographics, psychographics, behavior patterns, purchasing habits, and needs and wants of the target audience. This information can come from primary or secondary data sources. It is also useful to conduct a SWOT analysis of the competition but this is not specifically related to the customer profile.

What Should the Customer Profile in a Market Analysis Include