What must a group of customers or potential customers possess to be appropriately considered a market?

Question

Quizplus · Accepted Answer

A group of customers or potential customers must have purchasing power to be considered a market. Without the potential to buy or invest in a product or service, the group cannot be considered a viable market for businesses. Marketing power, retail power, and pricing power are not necessarily requirements for a market to exist.

What Must a Group of Customers or Potential Customers Possess