Niche marketing guarantees a sustainable competitive advantage.
Correct Answer:
Verified
Q6: Serendipity is a term describing a new
Q24: Returns from competitive advantage always increase over
Q26: Sustainable competitive advantage is an established value-creating
Q27: If a business believes that two or
Q28: Core competencies are value-creating organizational capabilities that
Q30: The general environment is very broad,comprising general
Q31: Most new ventures are founded in "me,too"
Q32: Once a competitive advantage is achieved,the entrepreneur
Q33: Limiting sales to a single geographic area
Q34: Small businesses should always pursue a multisegmentation
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