Small businesses should always pursue a multisegmentation strategy as they can safely spread their resources out thinly.

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Pursuing a multisegmentation strategy involves dividing a market into several smaller segments and creating unique marketing plans for each segment. While this approach can lead to greater market reach and increased revenue, it requires significant resources to create and implement multiple marketing plans. Small businesses may struggle to spread their resources out thinly in this way, and may instead benefit from focusing on a single target market or niche.

Small Businesses Should Always Pursue a Multisegmentation Strategy as They