Which of the following indicates a niche strategy?
A) strict concentration on a single market segment
B) concentration on multiple products
C) concentration on multiple products for the total market
D) selling to many geographical regions

Question

Quizplus · Accepted Answer

A niche strategy is characterized by strict concentration on a single market segment. This means that the business focuses all its resources and efforts on meeting the needs of a specific group of customers with specialized products or services that are not readily available from other competitors.

Which of the Following Indicates a Niche Strategy