By selecting a particular market niche,an entrepreneur decides on the basic direction of the firm-a choice that affects the very nature of the business.What kind of decision is this?
A) market-based
B) tactical
C) strategic
D) focus-based

Question

Quizplus · Accepted Answer

This is a strategic decision because it involves choosing the overall direction of the business and the target market. The decision will have a significant impact on the long-term success of the business.

By Selecting a Particular Market Niche,an Entrepreneur Decides on the Basic