Which strategy focuses on one market even when many markets exist?
A) multisegmentation
B) unsegmented
C) marketing mix
D) single-segmentation

Question

Quizplus · Accepted Answer

Single-segmentation strategy focuses on targeting and serving one specific market segment while ignoring other segments. This approach allows businesses to develop a specialized marketing mix tailored to the specific needs of the chosen segment, resulting in more effective marketing and higher customer satisfaction. However, it also puts the business at risk if the targeted market segment fails to respond positively to the marketing efforts.

Which Strategy Focuses on One Market Even When Many Markets